Measure and Optimize Social Media Marketing Campaigns
Completed by Janani Jayabal
September 25, 2025
12 hours (approximately)
Janani Jayabal's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Return On Investment
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Data Analysis
- Category: Social Media Marketing
- Category: Performance Reporting
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
