Integrated and Strategic Communication Campaigns
Completed by Rutvi Sunil Allewar
July 7, 2025
6 hours (approximately)
Rutvi Sunil Allewar's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Target Market
- Category: Target Audience
- Category: Branding
- Category: Integrated Marketing Communications
- Category: Media and Communications
- Category: Brand Management
- Category: Marketing Communications
- Category: Business Strategy
- Category: Advertising Campaigns
- Category: Corporate Communications
- Category: Campaign Planning
- Category: Strategic Communication
