Customer Value in Pricing Strategy
Completed by Domenico Alfidi
March 16, 2020
14 hours (approximately)
Domenico Alfidi's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Customer Analysis
- Category: Market Research
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
