Introduction to Digital Advertising
Completed by #LEE SI EN, ANNE#
August 13, 2025
7 hours (approximately)
#LEE SI EN, ANNE#'s account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Customer Data Management
- Category: Performance marketing
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Campaign Management
- Category: Contextual Advertising
- Category: Digital Marketing
- Category: Paid media
- Category: Bidding
- Category: Online Advertising
