Foundations of Digital Marketing and E-commerce
Completed by Amanda Amanda Mimoso Rodrigues Coelho
August 12, 2024
12 hours (approximately)
Amanda Amanda Mimoso Rodrigues Coelho's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Performance Metric
- Category: Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Branding
- Category: Marketing Strategies
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
