Digital Marketing: Platforms, Data, and Technologies
Completed by Erika Garcia Vernal
May 31, 2023
11 hours (approximately)
Erika Garcia Vernal's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Marketing Analytics
- Category: Consumer Behaviour
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Performance Measurement
- Category: Analytics
- Category: Generative AI
- Category: Marketing Strategies
- Category: Data Ethics
- Category: Data Architecture
- Category: Digital Marketing
