Introduction to Public Relations
Completed by Rochelle Anne Joy Roxas
December 2, 2025
26 hours (approximately)
Rochelle Anne Joy Roxas's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Marketing and Public Relations
- Category: Program Evaluation
- Category: Communication Planning
- Category: Target Audience
- Category: Media and Communications
- Category: Campaign Planning
- Category: Performance Metric
- Category: Public Relations
- Category: Generative AI
- Category: Strategic Communication
- Category: Content Creation
- Category: Media Relations
