Pricing Strategy
Completed by JOSÉ CARLOS ESPEJO LA ROSA
January 18, 2026
12 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Cost Accounting
- Category: Market Dynamics
- Category: Sales
- Category: Consumer Behaviour
- Category: Market Data
- Category: Profit and Loss (P&L) Management
- Category: Customer Analysis
- Category: Market Research
- Category: Revenue Management
