From Likes to Leads: Interact with Customers Online
Completed by Samantha Mesones Acosta
March 30, 2026
20 hours (approximately)
Samantha Mesones Acosta's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Paid media
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Management
- Category: Branding
- Category: Social Media Content
- Category: Social Media Campaigns
- Category: Advertising
- Category: Driving engagement
