From Likes to Leads: Interact with Customers Online
Completed by Virginia Meropi Draganidakis Biternas
September 22, 2025
20 hours (approximately)
Virginia Meropi Draganidakis Biternas's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Management
- Category: Social Media Management
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Driving engagement
- Category: Brand Awareness
- Category: Content Creation
- Category: Social Media Marketing
- Category: Customer Engagement
- Category: Content Scheduling
- Category: Social Media Strategy
- Category: Content Performance Analysis
