Digital Marketing: Customer Engagement Strategy
Completed by ANDREW KAH WAH TAM
December 15, 2019
12 hours (approximately)
ANDREW KAH WAH TAM's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Digital Media Strategy
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Data Analysis
- Category: Driving engagement
