Pricing Strategy
Completed by TAMER ABDALLAH ELMOBARAK ABDELAZIM MOHAMED ALI
February 15, 2019
12 hours (approximately)
TAMER ABDALLAH ELMOBARAK ABDELAZIM MOHAMED ALI's account is verified. Coursera certifies their successful completion of Pricing Strategy
What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Market Research
- Category: Strategic Marketing
- Category: Sales
- Category: Market Data
- Category: Revenue Management
- Category: Competitive Analysis
- Category: Profit and Loss (P&L) Management
- Category: Product Strategy
- Category: Cost Accounting
