Identifying, Attracting, and Growing Your Digital Audience
Completed by Serena LEE
May 6, 2026
13 hours (approximately)
Serena LEE's account is verified. Coursera certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience
What you will learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you will gain
- Category: E-Commerce
- Category: Marketing
- Category: Digital Media Strategy
- Category: Social Media
- Category: Social Media Marketing
- Category: Customer experience improvement
- Category: Experience Design
- Category: Target Market
- Category: Social Media Strategy
- Category: Marketing Planning
- Category: Brand Management
- Category: Persona Development
