Digital Marketing: Customer Engagement Strategy
Completed by VALENTINA AGOSTA
July 29, 2020
12 hours (approximately)
VALENTINA AGOSTA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Loyalty Programs
- Category: Marketing Strategy and Techniques
- Category: Analytics
- Category: Marketing Communications
- Category: Data Analysis
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Digital Advertising
- Category: Data Visualization
- Category: Generative AI
