The Business of Product Management II
Completed by Chanelle Pattinson
January 10, 2024
13 hours (approximately)
Chanelle Pattinson's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Performance Metric
- Category: Key Performance Indicators (KPIs)
- Category: Customer Engagement
- Category: Product Roadmaps
- Category: Customer Retention
- Category: Financial Statement Analysis
- Category: Innovation
- Category: Product Management
- Category: Agile Methodology
- Category: Financial Statements
- Category: Financial Analysis
- Category: Business Metrics
