Digital Marketing Capstone
Completed by PURVA CHONKAR
October 25, 2020
17 hours (approximately)
PURVA CHONKAR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Performance Analysis
- Category: Journey Mapping
- Category: Consumer Behaviour
- Category: Digital Advertising
- Category: Campaign Management
