Search and Display Advertising
Completed by Leonardo Camacho
February 12, 2026
9 hours (approximately)
Leonardo Camacho's account is verified. Coursera certifies their successful completion of Search and Display Advertising
What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Skills you will gain
- Category: Advertising
- Category: Performance marketing
- Category: Campaign Planning
- Category: Digital Advertising
- Category: Search Engine Optimization
- Category: Campaign Management
- Category: Google Ads
- Category: Digital Media Strategy
- Category: Bidding
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Media Planning
