Digital Marketing: Platforms, Data, and Technologies
Completed by Lucas Mateo Tamayo
September 8, 2016
11 hours (approximately)
Lucas Mateo Tamayo's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Analysis
- Category: Data-Driven Decision-Making
- Category: MarTech
- Category: Data Ethics
- Category: Digital Marketing
- Category: Blockchain
- Category: AI Personalization
- Category: Data Integrity
- Category: Image Analysis
- Category: Consumer Behaviour
- Category: Generative AI
