Digital Marketing Capstone
Completed by Alan Demsky
May 25, 2018
17 hours (approximately)
Alan Demsky's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Digital Marketing Campaigns
- Category: Marketing Analytics
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Email Marketing
- Category: Campaign Planning
- Category: Digital Advertising
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
