Pricing Strategy
Completed by Eduardo DE MESQUITA REIS
March 25, 2018
12 hours (approximately)
Eduardo DE MESQUITA REIS's account is verified. Coursera certifies their successful completion of Pricing Strategy
What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Market Data
- Category: Consumer Behaviour
- Category: Customer Insights
- Category: Sales
- Category: Product Strategy
- Category: Profit and Loss (P&L) Management
- Category: Customer Analysis
- Category: Market Research
- Category: Strategic Marketing
- Category: Revenue Management
- Category: Competitive Analysis
- Category: Market Dynamics
