Foundations of Digital Marketing and E-commerce
Completed by Ana Valeria Verdejo Lara
February 8, 2023
12 hours (approximately)
Ana Valeria Verdejo Lara's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Branding
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing Strategies
