Measure and Optimize Social Media Marketing Campaigns
Completed by Zeynep Çınar
December 16, 2025
12 hours (approximately)
Zeynep Çınar's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Online Advertising
- Category: Return On Investment
- Category: Social Media Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Social Media Marketing