Applying Data Analytics in Marketing
Completed by Melissa Cadavid
April 17, 2026
16 hours (approximately)
Melissa Cadavid's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Social Media Analytics
- Category: Marketing Strategy and Techniques
- Category: AI Personalization
- Category: Customer Analysis
- Category: Analytics
- Category: Social Network Analysis
- Category: Machine Learning
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Customer Insights
- Category: Predictive Modeling
