Digital Marketing: Customer Engagement Strategy
Completed by VANESSA ALEXANDRA GOMES CAMPOS
June 4, 2020
12 hours (approximately)
VANESSA ALEXANDRA GOMES CAMPOS's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer Engagement
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Loyalty Programs
- Category: Content Marketing
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Generative AI
- Category: Driving engagement
- Category: Data Visualization
- Category: Marketing Strategy and Techniques
