Qualitative Research
Completed by Hanane EL HOUSNI
November 16, 2023
14 hours (approximately)
Hanane EL HOUSNI's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Surveys
- Category: Sample Size Determination
- Category: Recruitment Strategies
- Category: Survey Creation
- Category: Recruitment
- Category: Qualitative Research
- Category: Research Methodologies
- Category: Research Reports
- Category: Interviewing Skills
- Category: Market Research
- Category: Report Writing
- Category: Discussion Facilitation
