Attract and Engage Customers with Digital Marketing
Completed by James Willan
October 17, 2025
14 hours (approximately)
James Willan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Persona Development
- Category: Keyword Research
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
