Measure and Optimize Social Media Marketing Campaigns
Completed by Bianca Mikaela Martin
May 24, 2026
12 hours (approximately)
Bianca Mikaela Martin's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Facebook
- Category: Social Media Analytics
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Communication
- Category: Marketing Communications
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Business Metrics
