From Likes to Leads: Interact with Customers Online
Completed by Itzel Iñiguez Loza
August 2, 2025
20 hours (approximately)
Itzel Iñiguez Loza's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Advertising
- Category: Brand Management
- Category: Branding
- Category: Social Media Content
- Category: Social Media Campaigns
- Category: Digital Media Strategy
- Category: Drive Engagement
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Advertising Campaigns
