Digital Marketing Capstone
Completed by Luis Ramírez
June 16, 2023
17 hours (approximately)
Luis Ramírez's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Journey Mapping
