Introduction to Public Relations
Completed by Matthew Dawkins
March 22, 2025
26 hours (approximately)
Matthew Dawkins's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Target Audience
- Category: Media Relations
- Category: Marketing and Public Relations
- Category: Generative AI
- Category: Program Evaluation
- Category: Media and Communications
- Category: Strategic Communication
- Category: Content Creation
- Category: Performance Metric
- Category: Public Relations
- Category: Campaign Planning
- Category: AI literacy
