Foundations of Digital Marketing and E-commerce
Completed by OSKAR FELIPE GODOY RAIGOSO
April 14, 2026
12 hours (approximately)
OSKAR FELIPE GODOY RAIGOSO 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing Strategies
