Customer Value in Pricing Strategy
Completed by Stéphane Essade
June 20, 2017
14 hours (approximately)
Stéphane Essade's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Analysis
- Category: Behavioral Economics
- Category: Market Research
- Category: Customer Analysis
- Category: Customer Insights
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
