Foundations of Digital Marketing and E-commerce
Completed by Morin Dorothy Arokia Raj
April 21, 2025
12 hours (approximately)
Morin Dorothy Arokia Raj's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Email Marketing
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: E-Commerce
- Category: Digital Media Strategy
