Introduction to Digital Advertising
Completed by Faride Guzmán AmÃn
February 21, 2024
6 hours (approximately)
Faride Guzmán AmÃn's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Campaign Planning
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Paid media
- Category: Microsoft Excel
- Category: Pivot Tables And Charts
- Category: Scatter Plots
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Digital Advertising
