Digital Marketing Capstone
Completed by Daniel Trujillo
May 14, 2018
17 hours (approximately)
Daniel Trujillo's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Marketing Analytics
- Category: Consumer Behaviour
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Campaign Planning
