Foundations of Digital Marketing and E-commerce
Completed by Juan Álvaro Padilla Altamiranda
May 27, 2025
12 hours (approximately)
Juan Álvaro Padilla Altamiranda's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Branding
