Introduction to Public Relations
Completed by Yasmin Dowling
November 23, 2025
26 hours (approximately)
Yasmin Dowling's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Target Audience
- Category: Public Relations
- Category: Performance Metric
- Category: Strategic Communication
- Category: Media Relations
- Category: Program Evaluation
- Category: Generative AI
- Category: Marketing and Public Relations
- Category: Communication Planning
- Category: AI literacy
- Category: Media and Communications
- Category: Campaign Planning
