Data Analytics Methods for Marketing
Completed by Luciana Sanchez Calmet
June 19, 2025
12 hours (approximately)
Luciana Sanchez Calmet's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Target Audience
- Category: Marketing Analytics
- Category: Marketing
