Attract and Engage Customers with Digital Marketing
Completed by José Lenard Pareja
August 29, 2026
14 hours (approximately)
José Lenard Pareja's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Google Ads
- Category: Target Audience
- Category: Customer Engagement
- Category: Marketing
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategy and Techniques
