Marketing, Communication, and PR
Completed by Alison Elizabeth Weiss
September 29, 2025
28 hours (approximately)
Alison Elizabeth Weiss's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Marketing Communications
- Category: Strategic Communication
- Category: Ethical Standards And Conduct
- Category: Content Creation
- Category: Campaign Planning
- Category: Marketing and Public Relations
- Category: Campaign Management
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: User Research
- Category: Communication Planning
- Category: Content Performance Analysis
