Marketing analytics: Know your customers
Completed by Tarquin Samuels
November 22, 2019
20 hours (approximately)
Tarquin Samuels's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Analytics
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
- Category: Big Data
- Category: Consumer Behaviour
