Data Analytics Methods for Marketing
Completed by Ronghui Chen
December 9, 2024
12 hours (approximately)
Ronghui Chen's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Regression Analysis
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing Channel
