Assess for Success: Marketing Analytics and Measurement
Completed by CLAUDIA MARCELLA MARAVILLA MELGAR
April 20, 2023
18 hours (approximately)
CLAUDIA MARCELLA MARAVILLA MELGAR's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: A/B Testing
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Marketing Analytics
- Category: Paid media
- Category: Marketing Planning
- Category: Campaign Management
- Category: Pivot Tables And Charts
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Key Performance Indicators (KPIs)
