Customer Value in Pricing Strategy
Completed by Jamian Isaiah Kortekaas
August 30, 2023
14 hours (approximately)
Jamian Isaiah Kortekaas's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Behavioral Economics
- Category: Marketing Psychology
- Category: Revenue Management
- Category: Customer Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Global Marketing
