Attract and Engage Customers with Digital Marketing
Completed by Sergio Cedillo
June 23, 2025
14 hours (approximately)
Sergio Cedillo's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Persona Development
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Keyword Research
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Customer Analysis
- Category: Target Audience
- Category: Search Engine Optimization
