From Likes to Leads: Interact with Customers Online
Completed by Javier Yi Kui Tang
November 6, 2025
20 hours (approximately)
Javier Yi Kui Tang's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Branding
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Management
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Social Media Campaigns
