Data Analytics Methods for Marketing
Completed by Yasmin Dowling
January 11, 2026
12 hours (approximately)
Yasmin Dowling's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Regression Analysis
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing Channel
