Customer Value in Pricing Strategy
Completed by Nicolás Montes Rubio
May 3, 2018
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Global Marketing
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Insights
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
