From Likes to Leads: Interact with Customers Online
Completed by Shelli Landman Daviau
June 6, 2026
20 hours (approximately)
Shelli Landman Daviau's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Content Performance Analysis
- Category: Drive Engagement
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Content
- Category: Driving engagement
- Category: Content Creation
- Category: Paid media
- Category: Content Scheduling
- Category: Advertising
- Category: Advertising Campaigns
