Customer Value in Pricing Strategy
Completed by Eduardo Loaiza
July 12, 2018
14 hours (approximately)
Eduardo Loaiza's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Case Studies
- Category: Global Marketing
- Category: Customer Insights
- Category: Revenue Management
- Category: Behavioral Economics
- Category: Market Research
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
